Creative direction and campaign activation for the launch of allagri.co.uk, developed to create a cohesive brand presence across print, digital, and motion at the The Pig & Poultry Fair 2022.
A geometric illustrated chicken formed the core visual device, supported by a simple icon system that unified the brands within the All Agri portfolio. The identity was applied across trade show materials including a product brochure, tote bag, and water bottle, and carried through to a promotional video introducing the platform and its key features.
