Print materials developed for Bella Italia’s Less Is Amore campaign, highlighting a selection of lighter, lower-calorie dishes across the menu. Working within the brand’s existing guidelines, the project involved designing a range of campaign assets using the supplied photography.
The campaign focused on showcasing the variety and accessibility of the menu while reinforcing a sense of homemade, artisan-style food at an approachable price point. The creative was rolled out across multiple in-restaurant print touchpoints to drive awareness and encourage more frequent visits.
