Packaging design for a US start-up’s nootropic energy drink. The project focused on creating a distinctive visual identity that would stand out in a crowded functional drinks market.
An illustrated character, Fletcher, became the centre of the brand, representing the limitless energy and focus the drink promises. The playful illustration style allowed the character to appear in exaggerated scenarios, such as surfing an alligator while reading a book, bringing humour and personality to the packaging.
