Marketing materials developed for the launch of the Magic Mobility XT4 for Sunrise Medical. The project centred on the creation of a global product brochure, designed to introduce the chair’s advanced all-terrain capabilities and support international marketing activity.
The campaign focused on communicating the XT4’s power, stability and off-road performance through bold product-led visuals and confident messaging. The concept extended across print advertising, a launch video, and out-of-home placements at the Naidex 2025, creating a cohesive launch presence across digital, print, and trade show environments.
