Creative direction and campaign development for the launch of CeramiX, a premium finish created for RGK’s performance wheelchairs. The project focused on building a bold visual campaign to introduce the material innovation and position it as a distinctive upgrade within the product range.
The concept centred on highlighting the durability and technical quality of the ceramic-inspired finish through strong, minimal visuals and a premium aesthetic. The campaign was rolled out across a range of touchpoints including digital assets, social media, and promotional materials, alongside out-of-home advertising at the Naidex, creating a cohesive presence across both physical and digital environments.
